Text graphic that reads, 'Keep 'Em Busy Bully Bus' in bold, playful font.

Pet populations have exploded over Covid, as we venture back to the office pets have been left behind to dig and chew, the challenge was to create and define a new category which would keep dogs Bully Busy.

Specifically to create and define a new category of all natural bully sticks that are strategically positioned to occupy those puppy teeth.  Nothing artificial all natural designed to be long lasting, and above all easy to shop.

Poster promoting single-ingredient, ethically sourced, dog treats with cinnamon, featuring bold text and a cinnamon stick image.
Four packages of Wag Bully dog treats in different varieties: Cheek Sticks, Collagen Sticks, Bully Sticks Pizzle, and Bully Braided. Each package is colorful with images of the treats and descriptive labels.

Solving a problem most pet owners have had in a way never realised in the pet food category. The new WAG range has been whole heartedly excepted by retailers and consumers

An iconic bite housing device bravely defines the WAG range talking to usage. Bold typography & colour palette increase awareness for all natural bully stick alternatives.

Package of Wag Bully collagen sticks for dogs, showing four brown chew sticks in a resealable bag with blue and brown packaging, labeled as healthy, natural, and support for bones and joints.
Two green and brown packages of Wag Bully Cheek Sticks dog treats against a green background.
Two purple and brown bags of Wag Bully Bully Sticks for dogs on a purple background. The bags are labeled as regular flavor with four pieces inside.
Three packages of Wag Bully dog treats with cinnamon sticks and a piece of raw meat on a wooden surface.
Advertisement for Wag Bully dog treat sticks, featuring green Cheek Sticks, blue Collagen Sticks, and purple Bully Sticks on a city street.