Here's How 6 Brands Are Using Instagram's New Zoom Feature

Brands are ready for their close-up now that Instagram enabled zooming.

This week, the app updated with a zoom feature, which lets people pinch the screen to go in for a closer look at photos and videos. Instagram had said it was a highly in-demand action among its users.

Of course, with any update, brands are bound to experiment, like they've done with every new feature such as slow-motion effects, filters, the first videos and the recent introduction of Stories.

Zooming in on photos or videos might not seem to have much marketing cache, but brands were quick to create posts that incorporated the new capability.

Brands like Bud Light, Ruby Tuesday and E! Entertainment Television posted photos inviting users to look closer. Here's a peek at what the brands came up with: