Championing sustainable plant and insect-based dog rewards. Dog lovers pride themselves on raising Good Natured dogs.

They demand what’s good for their dogs and the environment. Naming and packaging for WAG Good Natured and establishing an ECO rewards category – Fast Moving Eco-Goods.

Bring it to life with playful, leafy illustrations, a distinctive variant strategy, and bold typography. The ‘Good Natured’ sub-brand strongly aligns with WAG’s master brand promise – ‘If it’s not in nature, it not in WAG.’

With 4 variants in over 150 leading stores nationwide, it’s already got tongues and tails wagging.