Small brick and mortar butcher stores are no longer viable. For retail brands to remain relevant, they need to stand out and represent genuine values. Historically, Solomon Kosher has catered to the Jewish community’s kosher shopping.
The challenge was to rebrand and launch a retail range of Solomon Kosher poultry that attract both kosher and non-kosher consumers specifically, to capture 50 years of tradition.
The packaging features vibrant hand-drawn illustrations, textured typography, and a pared-back nostalgic master brand which speaks to craft and flavour. Endorsed by Solomon Kosher's founder.
While photography or generic illustration styles dominate the category, Solomons range stands out with a bold and unique illustration style complemented by a distinctive colour palette.
The rebranding and packaging strategy has successfully increased market share, gaining acceptance into Coles and expanding to both local and international markets with growth of over 40% from launch.
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